FAQs
Common recommendation types to fix campaigns not running:
Create or unpause an ad group. Account budget exhausted. All ads disapproved. Add or unpause keywords.
Why is my Google ad active but not spending? ›
If your daily or campaign budget is too low, Google Ads might not be able to allocate funds within the set timeframe. This situation can occur because Google Ads aims to optimize ad spend based on performance, and if your budget is insufficient, it may not be able to allocate funds effectively across all your ads.
How many campaigns should I have on Google Ads? ›
It's a best practice to run a few different campaign types within your Google Ads account to maximize your performance across Google's advertising networks. Different campaign types can help you hit different PPC metrics, so it's in your best interest to try at least one or two when starting out.
Why is Google rejecting my ads? ›
Google disapproves ads that either do not comply with content and creative policies or the requirements for third-party ad serving. These are the most common reasons an ad may be disapproved by Google.
Why my Google ad is active but not running? ›
Your ads haven't finished being reviewed yet. Keywords with no or low search volumes. A future date has been selected as the start date for campaigns to run. Your campaign/ad group/ads are paused and need to be switched to 'Enabled'
Why is my ad running but not spending? ›
Your ad account has reached its spend limit
It's a good idea to set a spend limit on your Facebook ad account so that no campaign spending goes overboard by accident. However, it's easy to forget that a limit is in place, so over time that limit could be reached. When that happens, ads will no longer spend.
How long does it take for Google Ads to start spending? ›
You can rest assured that Google will continue to serve your ads and collect data after the first week of account activation. However, DO NOT expect leads to just start flooding in. In reality, it can take between 2-4 weeks for your Google Ads campaign to pick up momentum.
How often should you evaluate your campaigns? ›
Kristin Stump, Marketing Manager at My Enamel Pins, agrees: “For a more accurate analysis of your marketing campaign, you should measure it once a week. With this, you can make necessary improvements frequently.”
How much should you spend daily on Google Ads? ›
However, it is recommended to spend at least a few dollars per day so you can get statistically relevant data and optimize your campaigns for better performance. In 2024, with the increasing competition and rising costs of ad placements, it is advisable to set a minimum daily budget of $5-10.
Should I run Google Ads all day? ›
This is a pretty common question when you're using online ads to generate leads. Run ads only during office hours and you might miss out on some leads. Run ads 24/7 and you might be wasting money on leads that come in overnight when you can't contact them.
On a monthly basis, check your ad campaigns and make changes, updates, and alterations based on what you learn. This should give you enough time to gather data within your Google ads account, which you can use to make strategic ad decisions.
Why is my Google Ads campaign eligible but not running? ›
If your campaign is marked "Eligible" but you're still not seeing your ad, find out why and fix it. Your campaign is active, but showing ads only occasionally due to budget constraints or a limited bid strategy. Learn more about budget recommendations, then adjust your campaign's budget.
Why is my Google Ads campaign not working? ›
As obvious as it sounds, your ads may be paused — or the ad groups or campaigns that house them have been paused. For example, you may have set a start and end date for your campaign, and it may have finished already. Alternatively, campaigns can be paused following the low performance.
Why are my Google Ads not performing well? ›
Sometimes a simple oversight in location targeting can significantly impact your campaign's reach. Monitor Your Budget and Bidding: Keep an eye on your budget and bidding strategy. If your campaigns have suddenly stopped, it could be due to budget constraints or bidding issues.